Reliance Retail through is consumer electronic chain Reliance Digital would be opening exclusive standalone iStores selling iPods, Macintosh computers and iPhone (once it is launched in India).
Reliance has made an exclusive marketing and distribution deal with Apple for these stores. The first one would be coming up in Bangalore while 9 more would be opened by 2007 end in India.
This alliance is first of its kind for both companies as it is Reliance Retail’s first exclusive alliance with an international brand and Apple is also tying up with a corporate for distribution for the first time in the world.
The iStores apart from retailing products would also offer facilities such as a theatre for presentations, workshops, training studio, technical support, repairs and free workshops to the public.
Reliance would be able to cater to upper class mobile segment through the tie-up while Apple would get immediate presence and scale.
Currently, Apple products are sold in India through resellers which include department stores, large retail chains and specialty retail stores.
Reliance has made an exclusive marketing and distribution deal with Apple for these stores. The first one would be coming up in Bangalore while 9 more would be opened by 2007 end in India.
This alliance is first of its kind for both companies as it is Reliance Retail’s first exclusive alliance with an international brand and Apple is also tying up with a corporate for distribution for the first time in the world.
The iStores apart from retailing products would also offer facilities such as a theatre for presentations, workshops, training studio, technical support, repairs and free workshops to the public.
Reliance would be able to cater to upper class mobile segment through the tie-up while Apple would get immediate presence and scale.
Currently, Apple products are sold in India through resellers which include department stores, large retail chains and specialty retail stores.
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