While you should avoid tricking visitors with artificial numbers, this video does give an hint that FeedBurner numbers are very easy to manipulate.
Joop shares a simple hack that will enable anyone to artificially inflate the FeedBurner subscriber count of any RSS feed that’s syndicated via FeedBurner.
Some may feel that the onus lies on Google & FeedBurner to provide a fix for this issue but that’s not the case because FeedBurner is simply adding the count - the actual numbers are provided by aggregators like Netvibes, Newsgator, Bloglines, etc.
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